Hit Your Target Market: Develop Communication Strategies that Really Work featuring Keynote Speaker Sarah Coen, Vice President of Noel-Levitz
June 13, 2014
7:30 a.m. - 10:00 a.m.
Registration and continental breakfast beginning at 7:30 a.m.
Blake Student Commons
Free and open to the public!
Can't make it to campus? You can register to participate virtually!
Whether for college marketing, recruiting, advising, retention, or even alumni engagement, having strong, well-designed communications plans are the key to reaching your target market. But how do colleges and universities integrate the new and old methods of marketing, and get results that lead to success? What role does key messaging and institutional brand play in effective marketing efforts? Sarah Coen, Vice President at Noel-Levitz, a leading worldwide educational consulting firm, will navigate you through the often chaotic world of communications and marketing by sharing strategies and plans that yield positive results. With nearly two decades of experience in new student recruitment, financial aid, orientation, and staff development, she is especially adept at developing and implementing comprehensive communication plans for managing new student enrollment and at applying predictive modeling toward enrollment management.
Click here to learn more about Sarah Coen